Chat & Messaging

5 Engagement Strategies When Implementing iOS Push Notifications

apple ios phone with push notification

Built-in push notifications are a mutually beneficial feature for app users, developers and brands. When implemented strategically, this communication channel can help deliver more meaningful digital experiences to happier, more engaged users — who in turn boost your brand’s bottom line.

Today, iOS push notification functionality has evolved from simple messaging into communities full of rich, interactive communication. So your app design and push notification strategy must evolve to keep up with — and even exceed — your user’s expectations. Here are five approaches that can help increase user engagement and improve overall app experience when implementing an iOS push notification template.

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Design a user-friendly interface

Unlike Android communication, iOS push notifications must be manually enabled by users. Because you can’t control if or when your users opt-in, focus on making a good first impression. If your app has a poor user experience, customers won’t hesitate before rejecting push notifications or deleting your app altogether; 90% of downloaded apps are abandoned within a month. Sendbird’s native SDKs, feature-rich platform and UI components simplify the operational side of UX. Our framework allows you to power rich app design without worrying about lag time, reliability or scale.

    Customize your launch screen

    Focusing on a good first impression also includes customizing the first page users see when opening your app: the splash (or launch) screen. This tends to be more aesthetic than functional, making it the perfect place to introduce users to your brand’s verbal and visual elements. Aim for a visually appealing, minimalist design that clearly guides users to approve your iOS push notification opt-in.

      Leverage customer personalization

      Landing the iOS push notification opt-in is crucial — but then you have to keep customers engaged, which requires customized strategy. Because the average user has between 60 and 90 apps installed on their phone, frequent, generic messages will go ignored. Instead, separate your customers into groups based on their behaviors, like purchasing and engagement, and employ a curated push notification framework. iOS user segmentation strategies allow you to treat each customer individually so their push messages are more personal and effective.

        Utilize in-app messaging

        Full-featured chat and messaging transforms your app into an immersive digital experience. While a base chat framework builds app trust by allowing users to interact securely, in-app messaging works best when paired with push notifications to give the user a sense of urgency. That’s because push notifications bring customers to your app, while chat keeps them engaged for a tiered, deepened user experience.

        Push notification iOS sample code from Sendbird allows you to integrate real-time chat into your iOS client apps quickly and efficiently so that users can start — and continuously — interact within your app.

          Create online communities

          The key to turning app downloaders into active users is creating engaging online communities. In-app chat and messaging are the obvious tools thanks to their ability to cultivate niche groups and stimulate digital interaction for every type of user. But iOS push notifications also have a role to play. Unlike SMS text messaging, iOS push notifications can include rich media features like pictures or videos that make communication richer and more exciting.

            By implementing various features like chat and push notifications, you can boost iOS opt-in rates and use those high-value conversion insights to enrich your app’s UX today, tomorrow and beyond.

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