Unlike Android communication, iOS push notifications must be manually enabled by users. Because you can’t control if or when your users opt-in, focus on making a good first impression. If your app has a poor user experience, customers won’t hesitate before rejecting push notifications or deleting your app altogether; 90% of downloaded apps are abandoned within a month. Sendbird’s native SDKs, feature-rich platform and UI components simplify the operational side of UX. Our framework allows you to power rich app design without worrying about lag time, reliability or scale.
Focusing on a good first impression also includes customizing the first page users see when opening your app: the splash (or launch) screen. This tends to be more aesthetic than functional, making it the perfect place to introduce users to your brand’s verbal and visual elements. Aim for a visually appealing, minimalist design that clearly guides users to approve your iOS push notification opt-in.
Landing the iOS push notification opt-in is crucial — but then you have to keep customers engaged, which requires customized strategy. Because the average user has between 60 and 90 apps installed on their phone, frequent, generic messages will go ignored. Instead, separate your customers into groups based on their behaviors, like purchasing and engagement, and employ a curated push notification framework. iOS user segmentation strategies allow you to treat each customer individually so their push messages are more personal and effective.
Full-featured chat and messaging transforms your app into an immersive digital experience. While a base chat framework builds app trust by allowing users to interact securely, in-app messaging works best when paired with push notifications to give the user a sense of urgency. That’s because push notifications bring customers to your app, while chat keeps them engaged for a tiered, deepened user experience.
Push notification iOS sample code from Sendbird allows you to integrate real-time chat into your iOS client apps quickly and efficiently so that users can start — and continuously — interact within your app.
The key to turning app downloaders into active users is creating engaging online communities. In-app chat and messaging are the obvious tools thanks to their ability to cultivate niche groups and stimulate digital interaction for every type of user. But iOS push notifications also have a role to play. Unlike SMS text messaging, iOS push notifications can include rich media features like pictures or videos that make communication richer and more exciting.