Online posts, comments, and messaging connect users—but real-time chat turns these connections into personal, human relationships. When users can have an actual conversation in digital form, one-on-one or in group discussions, they’re more likely to start talking and keep the conversation going.
This functionality is particularly important in large networks of many people whose main reason for visiting their communities is to turn to, and relate to, each other. Whether they enjoy sports, current events, entertainment, or another specific topic, they can more easily—and gratifyingly—share, comment on, and dish on their real-life interests when doing it in real time.
Learn how Reddit deepens connections and drives engagement for its millions of users across countless communities through real-time chat in this case study.