Sequence
Sequence is an advanced feature that enhances strategic communication by allowing brands to customize the order and timing of Business Messaging across different notification channels. With this feature, you can precisely control the sequence of messages, specifying which channels are used, the order of messaging, and the conditions under which each message is sent.
By leveraging Sequence, brands can effectively tailor their communication strategies to meet targeted goals, optimizing engagement and efficiency.
Why use Sequence?
You can now design sequences using our multiple channels, tailoring the behavior for each step and channel. Customize messaging to achieve specific objectives, such as reducing costs or increasing open rates.
For instance, a brand might initiate its Sequence with cost-effective channels like in-app or feed notifications, then fallback to more costly channels such as SMS or KakaoTalk only when necessary.
Sequences enhance deliverability by allowing brands to selectively choose the most effective channels based on individual user interactions and responses, rather than indiscriminately broadcasting across all channels.
How it works
You must have at least more than one channel created in order to use Sequence. You can set sequences and conditions when creating your template.
- Navigate to Business Messaging > Templates and click Create template+ button.
- Select multiple channel types under Channels to apply sequencing for this template.
- You should see all your selected channels under Sequence settings panel in the very right column of the page.
- To enable the Sequence feature, click the toggle button to set it to ON.
- You can easily rearrange channels within each step of the sequence using a drag-and-drop interface.
- You can configure a stop condition and timing for each channel at every step of the sequence.
Metrics terminology
Sequence leverages the metrics in the following table to signal the timing of messaging and measure the performance of it across different channels.
| Category | Metric | Description |
|---|---|---|
General | Recipients | Number of users receiving notifications. |
In-app | Requested | Number of notifications requested for delivery to in-app. |
In-app | Delivered | Number of notifications successfully delivered in-app. |
In-app | Viewed | Number of notifications viewed by users. |
In-app | Clicked | Number of user button clicks on notifications. |
Push Notification | Requested | Number of notifications requested for delivery to FCM or APNs. |
Push Notification | Delivered | Number of users who received push notifications successfully on device. |
Push Notification | Clicked | Number of users who clicked push notifications on the OS level. |
SMS | Requested | Number of notifications requested for delivery to SMS providers. |
SMS | Delivered | Number of notifications successfully delivered to user devices. |
SMS | Clicked | Number of URL clicks on notifications within an SMS. |
Messengers (KakaoTalk) | Requested | Number of notifications requested for delivery to KakaoTalk. |
Messengers (KakaoTalk) | Delivered | Number of notifications successfully delivered to user devices. |
Messengers (KakaoTalk) | Clicked (to be supported) | Number of button clicks on notifications within KakaoTalk. |
To learn how to handle the notification events for Business Messaging SDK, see our guide on SDK code implementation.