Sendbird's Chat API provides messaging statistics that are helpful for analyzing and understanding user behavior in your Sendbird application. You have access to key data like concurrent connections, peak connections, and daily and monthly active users, as well as more customizable sets of data through Advanced analytics.

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Advanced analytics is a feature that provides greater insight into users, messages, and channels. It offers immediate access to all metrics aggregated from your application, enabling more relevant and pragmatic insights. You can monitor the metrics through both the Chat API and Sendbird Dashboard.

Sendbird's Advanced analytics depicts user behavior through nine metrics: messages, messages per user, new channels, active channels, message senders, message viewers, new users, deactivated users, and deleted users. These metrics can facilitate better-informed decision making and thus improve your client app's user experience.

Note: Advanced analytics metrics can be retrieved from March 1, 2020 00:00 (UTC) and onwards except for the message_viewers metric. An empty list returns if a date range before this period is set or if no metric can be found in the database table. If a requested date range includes an unsupported period, which is before March 1, 2020 00:00 (UTC), the response only returns metrics for the supported period.

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The messages and created_channels metrics can be segmented, or divided and grouped, by channel type, custom channel type, and custom message type. Segmentation helps narrow the result scope and offers a closer look at user behavior in each data type. In addition, time-based segmentation can be applied by day or month.

Note: Segmentation can be applied to up to 400 custom channel types or 400 custom message types. If the number exceeds 400, the Platform API returns a response body containing values only for the channels or messages whose custom type has a value of null. As for the messages metric which can use both custom message type and custom channel type for segmentation, you can apply up to 1,200 combinations. Meanwhile, specifying the segments parameter for the other seven metrics may return an error. Refer to the response body sample at the bottom of the get advanced analytics metrics page.

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You can specify the time_dimension parameter to retrieve data for a specific metric. Most data are retrieved in a daily format, but message_senders and active_channels metrics support a longer time range to provide a more comprehensive view on user and channel activities. For these two metrics, the value of time_dimension can be either daily or monthly.

Note: Daily metrics are calculated and updated every three hours, starting at 1 a.m. in UTC. Meanwhile, monthly metrics are calculated after the last day of the month.

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The following table shows the list of properties in an advanced analytics resource.

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API endpoints in this page are relative to the base URL allocated to your Sendbird application as shown below:

Note: If you want to know the ID and base URL of your application, sign in to the dashboard, go to the Settings > Application > General, and then check the Application ID and API request URL.

• It's recommended that the parameter values in API URLs be urlencoded, such as {user_id} and {channel_url}.

The following table shows a list of actions supported for statistics.