The 5 Pitfalls of SMS Notifications

Reach and convert customers over and over again. That’s the goal of every business. With the rise of mobile device usage, mobile notifications have become a key part of achieving this objective. 

In this guide, we will explore the pitfalls of SMS notifications, as well as alternatives to reach customers via mobile that achieve 2X conversion at half the cost of SMS.

You’ll walk away learning:

• Why SMS is ultimately an accessible, but expensive channel
• Alternative channels to reach users, and the pros and cons of each
• Why product managers adopted SMS and their intended use cases