Don’t miss out on the new customer messaging trend: 7 reasons to add your app to your business communication strategy

Across work, play, and business, a new communication hub has emerged—the app! Despite apps' user-friendliness and high engagement potential, companies still offer antiquated messaging experiences: brand emails are lost in the daily deluge that floods users’ inboxes, and SMS is fraught with scams. This tarnishes user trust and your brand’s reputation.

Consumers aren’t satisfied with brand communications either. 79% of consumers ignore or delete customer marketing emails, and about 50% are annoyed by brands' constant SMS communications.

What if there was a better way to communicate with customers?

Enter in-app notifications! In-app notifications are branded, organized, conveniently persistent, searchable, and media-rich. They can also be 50% cheaper than SMS.

How can your brand capitalize on this? The first-mover advantage is critical here; this sets the standards for engagement, builds strong customer relationships, and establishes brand loyalty before competitors catch up.

Download this ebook to learn about:

1. The innovator’s opportunity in in-app omnichannel communication

2. The top 7 reasons your business should adopt in-app omnichannel communication

3. How a business messaging tool can empower your team to enhance in-app communication