“Only the paranoid survive” – Andy Grove, Intel
Our origin story begins with the customer. Customers existed before businesses. They faced a problem for which few people dared to find a solution, and created customer value. Businesses we know today evolved from the organized and deliberate effort to find solutions to these problems. We exist, first, to satisfy customers. And then to leap beyond the status quo and create innovative solutions to problems that customers may not even be aware of yet. This leap might be challenging and frustrating, but endless tenacity is the true springboard to customer happiness.
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs, Apple
We set stretch goals for ourselves and our team. We must strive to pursue efficiency and effectiveness, speed and quality, but also exert a great amount of effort to achieve those goals. We don’t compromise our standards for something only good enough, and we continuously raise the bar for ourselves and our team. We find better ways for even the mundane tasks that we’ve already mastered. We never, ever stop at the top nor the best. We become better than the best.
“The happiest and most successful people I know don’t just love what they do, they’re obsessed with solving an important problem, something that matters to them. They remind me of a dog chasing a tennis ball: their eyes go a little crazy, the leash snaps and they go bounding off, plowing through whatever gets in the way.” – Drew Houston, Dropbox
We focus on the goals wholeheartedly until they have been completed. We expand and redefine our roles and responsibilities with ever more flexibility to achieve those goals. We follow-up endlessly and never let any task fall through the cracks. We finish them with distinct clarity. We focus on our customers and our mission with great intensity, and continuously say no to other deviations that yearn for our attention.
“Even the snowing weather is my responsibility.” – Hamaguchi Takanori
We believe we are leaders no matter where we are, no matter what position we are in. We strive to bear greater responsibility, and we neither let responsibility impute to others nor dissipate. We don’t blame others nor the environment. We hold ourselves responsible.
“Move fast and break things” – Facebook ex-motto
We decide fast, move faster, and take on the responsibility of the results. We are brave enough to ask for forgiveness. We think deeply and learn continuously to make better decisions even faster. We lead ourselves and our team through the chaotic and uncertain times by taking on greater risks and challenges.
“The Newspaper Test” – If an article appears in a local newspaper about a decision and action you make, and your family and friends read the article, would you feel good about it?
A great relationship between a company and its customers can only be built on the platform of high corporate integrity. We base our decisions and actions on the right reasons. In a situation where the reputation and the value of the company is at stake, it is our duty to request immediate correction, whether to ourselves, colleagues, or the management.
“Manners maketh men [and women]” – William of Wykeham, Motto of Winchester College and New College, Oxford
We create the environment and culture to nurture talented people around the world. We actively embrace diversity across different ethnicities, genders, religions, and people with disabilities, cultivating the strength of the individuals and our team as a whole. We respect each other. We continuously grow ourselves to become a more positive and productive influence on our team. As long as someone shares our core values, we embrace their contribution – to work relentlessly, to enable team work, and to create values for our customers, team, and society.