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Product release
Automatic message translation in Sendbird Desk

Automatic message translation in Sendbird Desk

Jul 28, 2025
Automatic message translation in Sendbird Desk

Language barriers slow down support and frustrate both agents and customers. Today, we’re removing that friction with Automatic Message Translation in Sendbird Desk — our native ticketing system.

What it does

Human agents can now:

  • Read customer messages in their preferred language instantly

  • Automatically translate replies into the customer's language

  • Communicate clearly without switching tools or losing context

Customer experience:

  • Always receives responses in their preferred language

  • Clear, localized communication without added wait time or confusion

One click convert to knowledge insert

True multilingual continuity from AI to human

Whether a customer starts with an AI agent or is routed to a human, Automatic Message Translation keeps the entire conversation consistent. It maintains the same language and context, creating a seamless multilingual support experience from start to finish.

The AI-native standard for modern support

As support shifts from tickets to real-time conversations, global scale shouldn’t compromise the experience. Sendbird unifies AI and human support through our AI Agent and Sendbird Desk, which is purpose-built for the AI era and trusted by enterprises worldwide.

This launch is another step toward making Sendbird Desk the AI-native support standard for the post-ChatGPT era where automation and humans work together at global scale.