Four rules. Zero corporate.
Curiosity beats expertise.
Expertise has a shelf life. Curiosity doesn't. We optimize for the second one.
Beginners ship here too.
Some of our best work this year came from people doing it for the first time.
No background required, just the willingness to start.
Less logistics. More judgment.
The repetitive parts of the job don't need a human anymore.
The interesting parts still do.
Talk is cheap. Tooling isn't.
Everyone says they're AI-first. The companies that actually are have the receipts to prove it.
What it takes for a company to go AI-native.
How our CEO’s turned his entire company into an AI-native organization
His marketing team built a fully functional e-commerce swag store with Stripe integration in days. His sales team built their own CRM tools. His recruiting team automated their entire workflow. And it’s all tracked, measured, and celebrated through an internal platform called Automators.
Why now. Why here
Some windows close fast.
This one's wide open.
Sendbird has the foundation of an established company and the pace of a startup. AI is creating a rare window where people get to reinvent how their work gets done. Right now, that window is wide open here.
You came for interesting.
So did we.
The people building here aren't all engineers. They're SEs, analysts, CSMs, marketers. Anyone who saw a problem and stopped waiting for permission. Velocity is contagious. So is curiosity.
From across Sendbird
There are days where I’ll go from a team discussion to building a workflow that solves part of the problem, and I’ll think, “I can’t believe this is my job now.
Abhi Jothilingam
Growth Marketer, San Mateo
The big shift isn't speed, it's where my brain goes. The AI does the assembly work. I do the thinking. That's the real change.
Bernardo Aghemio
Sales Engineer, London
A lot of companies right now are pushing for more AI initiatives but here the push is supported by access to all the tools, training, and support.
Skylar Ruiz
Marketing Data Analyst, San Mateo
What [AI] gives you is speed. I've shipped more in the last few months than the year before. You don't need to know everything before you start. You just need to start.
Geetika Jain
Digital Success Manager, San Mateo
Before AI, our team was limited by our capacity. With AI, we have collectively built a team of
agents that help us manage routine processes.
Howard Yu
Head of Sales Operations and Enablement, San Mateo
Sendbird actively invests in making AI part of how we work. Sendbird pays for the tooling and openly encourages experimenting with AI in everyday work, not just as a side project.
Peter Lyoo
Software Engineer, Seoul
