What is data export?
Data export is the process of extracting and converting raw data from its existing format to that required by another application or software system.
Examples of a data export include customer relationship management (CRM) software or a data analytics platform. This serves as a way of backing up data, or moving it between two different program versions.
Data export is also a feature of robust in-app communications platforms. It helps a business to use data collected in its app with marketing analytics and CRM systems, backup data, or train in-app chatbots to be more effective.
Features of the data export functionality
Data selection: You pick the specific datasets or user segments to export, based on metrics and criteria like user engagement, behavior, message performance, and more.
Export format: It’s important to choose a data format that’s compatible with downstream tools, like JSON (JavaScript Object Notation), Excel, or custom formats.
Scheduling: To help with internal compliance and marketing, you can automate Data Exports at recurring intervals to streamline the process of data access and sharing.
Integration: Exported data can be integrated with data warehouses, visualization tools, and software platforms that combine data from multiple sources.
Compliance and privacy: For businesses in regulated industries, it’s important to consider data privacy and compliance requirements when exporting data.
Data export is important for understanding user behavior and improving the app communications experience. Sendbird and other leading in-app communications platforms offer the data export feature in the analytics dashboard. From here, you can retrieve message, channel, user, and webhook data from your app for export use elsewhere as CSV or JSON formatted files.
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