What is third-party software?
Third-party software is any software, tool, or service developed and provided by an organization outside your primary software platform.
Created to address specific use cases or business needs, third-party software is integrated with a business’s existing software systems to add new features, enhance functionality, or deliver specialized services. This allows a business to adopt proven solutions — such as analytics, security, data management, and marketing automation — without spending time and money to develop them in-house.
For example, an eCommerce store may use Salesforce for its customer relationships management (CRM) platform and Shopify as its sales platform. It can then integrate third-party apps like Zapier for customer support, Shippo for its fulfillment, and Stripe for payment processing. This ad hoc approach to building a tech stack allows a business to gain proven capabilities without incurring major costs or losing focus on its core competencies.
Third-party software relies on API integration to interact seamlessly with the primary software system. API providers like Sendbird offer in-depth documentation for APIs, helping developers to quickly and seamlessly integrate APIs with third-party and primary software.
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