Got questions about Sendbird? Call +1 463 225 2580 and ask away. 👉
Got questions about Sendbird? Call +1 463 225 2580 and ask away. 👉
EN
Contact sales
EN
Back to What’s NewAI agent
Product release
Deployment and production mode: Stay in control at scale

Deployment and production mode: Stay in control at scale

May 8, 2025
Deployment mode release

If your business manages multiple teams, product lines, services, or regions, keeping your AI agents aligned can quickly become complicated.

Imagine you run a marketplace with separate AI agents for buyers and sellers. Your buyer agent helps users discover products and manage returns, while your seller agent handles onboarding, payouts, and support.

Each agent has distinct content, scripts, and workflows. Until now, updating content for sellers risked confusing your buyers, and vice versa—leading to unintended customer friction.

Mistakes like these happen because most AI platforms aren’t built for flexibility. You either deploy everything at once—or not at all.

We are fixing that.

What’s new

Sendbird now offers clear separation between two environments for every AI agent:

  • Development: A safe workspace to build, test, and adjust your entire AI experience, including knowledge bases, Actionbooks, canned responses, integrations, and more, without touching live interactions.

  • Production: A stable, read-only environment for your customers. Fully protected from unexpected or unapproved changes..

This unlocks precise control over how you operate at scale:

  • Shared workspace assets: Easily manage common resources such as communication style, brand safeguards, knowledge content, Actionbooks, and integrations across multiple agents.

  • Tailored deployments: Independently update agents to precisely target your audience segments or business units (e.g., buyer vs. seller), ensuring only the intended agents are affected.

  • Clear visibility: Changelogs and deployment histories clearly show what changed, who published, and when—perfect for compliance and operational transparency.

Multi agent created

Move faster while staying in control

AI is never static. Teams are constantly iterating—new knowledge, new flows, new content. But in fast-moving environments, that speed often comes at a cost: rushed rollouts, unclear ownership, and unexpected breakage in live systems.

With this update, you don’t have to choose between velocity and control.

Now, every agent has a clear boundary between staging and production. Your teams can build and test freely, while your live experiences stay consistent and protected.

Here’s what this unlocks:

  • Faster iteration, safer launches. Teams can test changes freely without fear of breaking production—no bottlenecks, no fire drills.

  • Targeted rollouts at scale. Whether you’re managing 2 agents or 20, across regions, products, or user types, you can deploy exactly where needed—by product line, region, user segment, or platform surface—without unintended side effects.

  • Build trust, internally and externally. Changelogs and deployment history bring full accountability to AI operations—so you always know what’s live, what’s changed, and who made it happen. Perfect for compliance, troubleshooting, or exec visibility.

Deployment and production mode is live now for all Sendbird AI Agent customers. Contact us to learn more.