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Featured Presenter

Itamar Gilad
Product Management Coach and Speaker

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

Product management requires a system change

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

Featured Presenter

Itamar Gilad
Product Management Coach and Speaker

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

About the webinar

Today more companies than ever are hiring product managers, and yet the results often fall short of expectations, and the PMs themselves may find their roles quite dissatisfying. A key reason is that modern product management requires the entire organization to change, something that many organizations struggle to do.

Join us for this webinar, where Itamar Gilad, veteran product manager, coach and speaker with over 20 years of experience at Google and Microsoft, will cover four key principles that underlie this transformation:

  • Customer-focus
  • Evidence-based decisions
  • Adaptive planning
  • Team empowerment

In the talk, we will go deep on each principle and discuss challenges in adoption and tools to overcome them. We'll also look at real-world examples in companies such as Google and Amazon.