Introducing AMP: The Agent Memory Platform
Scroll through any “For You” feed on social media today and you’ll see something remarkable: algorithms that know you. They anticipate what you’ll click, what you’ll linger on, even what you didn’t know you wanted.
But when you message a brand? The experience feels nothing like that. The agent greets you like a stranger, asks for your order number again, and forgets everything the moment the chat ends.
It’s time customer experience caught up with the rest of the internet.
AMP — the Agent Memory Platform of delight.ai
AMP (Agent Memory Platform) is delight.ai’s new intelligence layer that gives your AI agents a living memory and a business brain. It connects what your agent remembers about every customer with what your business wants to achieve.
Memory: A living understanding of every customer
Every business already has structured data, think about names, purchase history, ticket IDs neatly stored in a CRM. That’s useful, but it’s static. It tells you what happened, not why.
In every conversation, customers leave traces – the subtle clues about who they are and what’s changing in their lives. “I just moved, can you update my address?” or “My dog chewed through the cable again.” They might hint at frustration, “This is the second time this has happened.” Or anticipation, “I’m upgrading before the holidays.”
Each of these moments carries unstructured data, the context that reveals needs, emotions, and opportunities. But most systems lose it the moment the chat window ends.
Delight.ai’s Memory captures all of it. It fuses structured data with the unstructured intelligence hidden in conversations, building a living, evolving understanding of each customer. In short, your CRM records the past. Memory understands the present, and predicts the future.
Business Intent: Connect memory to your business outcomes
Understanding alone isn’t enough. AMP’s Business Intent gives that understanding a purpose.
AMP doesn’t just know your customers, it knows what your business is trying to achieve. Whether it’s reducing churn, increasing cart size, driving upgrades, or accelerating resolution time, Business Intent turns company goals into live instructions for your AI.
These intents act like a compass and guide how your agent responds, recommends, and resolves in every moment. If a customer sounds at risk of leaving, the agent shifts into retention mode. If they’re browsing frequently but hesitating to purchase, it leans into conversion. If sentiment drops mid-chat, it pivots to empathy and recovery.
Memory + Business Intent forms the Agent Memory Platform
Together, Memory and Business Intent form AMP — the Agent Memory Platform, the intelligence layer powering delight.ai, the branded AI concierge.
Memory gives your AI agents a continuously evolving view of every customer, turning conversations into data and data into insight. Business Intent ensures that insight drives the right actions, whether it’s reducing churn, increasing conversion, growing average order value, or improving CSAT.
With both working in sync, AMP becomes the operational brain behind your AI agents, translating understanding into impact at scale.
Leading brands in retail and travel are already using Agent Memory Platform to personalize interactions, anticipate customer needs, and deliver service that feels both human and on-brand — all while driving measurable business results. Because real advantage comes from intelligence that understands your customers and acts on what matters to your business.
