Ultimate Guide to
In-App Notifications
for Product Innovators

With more than 85 percent of the global population owning a smartphone (seven billion smartphone users across the world), reaching customers via mobile devices is a must.

In this ebook, you’ll discover how popular mobile channels like SMS text and third-party messenger apps have their place in helping to acquire new users and reactivation. Still, businesses are missing out on a massive opportunity to communicate with their customers directly in their owned channels, such as their web and mobile apps.

Download the ebook to:

• Get an introduction to in-app notifications and learn about the different types of in-app notifications experiences
• Learn when to utilize push notifications vs. in-app notifications
• Understand the importance of an omnichannel strategy to increase customer engagement