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Digital wellness apps

In-app communications allow digital wellness apps to foster healthy behaviors and provide support to users while promoting an overall sustainable relationship with technology.

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This can include adding real-time chat, push notifications, and chatbots to the mobile app. These capabilities enable a range of features, such as reminders, usage insights, professional guidance, detox challenges, and more. With the addition of a social layer, digital wellness apps become more effective at providing support and motivation to users in pursuit of a healthier lifestyle.

How digital wellness apps use in-app communications

  • In-app messaging: Businesses send users daily in-app reminders about screen use, motivational messages, and progress updates to encourage healthy activities and goal completion.

  • Push notifications and alerts: Businesses can promote healthy habits and activities with push notifications outside the app, reminding users of their progress, sharing success badges and tailored content that reinforces mindful habits.

  • Personalized recommendations: In-app messages and push notifications can be used to deliver content recommendations, mindfulness practices, as well as screen-break and meditation reminders.

  • Usage reports: Users can receive insights about digital device usage as push notifications or in-app messages, helping them be cognizant of screen time and its impacts.

  • Goals and reminders: Users can receive reminders about goals plus progress indicators, helping them to stay focused, reduce screen time, and achieve other wellness objectives.

  • Motivational messages: Quotes, tips, speeches, and other motivational messages can arrive via push notification or in-app message to encourage users.

  • Notification management: Users can fine-tune their notification settings in the app, allowing them to receive only essential communications and reduce digital distractions.

  • Support: Users can engage with other users in group chats or community forums, sharing their challenges and experiences. Apps can also provide access to live guidance or support from wellness counselors via in-app chat, voice calling, or video calling.

  • Feedback and surveys: Apps can solicit reviews and feedback from users via in-app messages, helping to improve app features, effectiveness, and user success.

Benefits of in-app communications platforms for digital wellness apps

  • Enhanced experiences: With robust communication capabilities, digital wellness apps can seamlessly deliver content and support that improves user engagement and success.

  • Lower churn rates: Seamless communications and support increase the likelihood that users find success with digital wellness apps, encouraging longer-term usage and word of mouth referrals.

  • Competitive advantage: Apps compete on the basis of user experience, and benefit by offering seamless, convenient communications that promote user engagement and success.

  • Cross-platform scalability: A reliable in-app communications platform can support 1 million concurrent connections and 500 million daily messages on any device or platform. This scalability allows a business to grow without re-coding its architecture.

  • Streamlined development: In-app communications platforms offer software development kits (SDKs) and user interface (UI) kits that make it easy to build and customize mobile communications for any device or platform. These resources allow developers to quickly create a visually appealing app experience, without coding the UI from scratch.

Digital wellness apps use in-app communications to enhance their platform with personalized support and content. The most effective wellness apps offer a seamless communications experience within a visually appealing UI.

Developers can simplify the process of building and customizing the communications interface. Sendbird and other in-app communications platforms offer SDKs and UI kits for all devices and platforms. These resources make it easy to create a custom-branded communications experience.

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