What are polls?
Polls allow businesses and channel administrators to create and distribute polls or surveys to users within an active chat thread.
Polling is a way to gather user opinions, preferences, or feedback in a fun and interactive fashion while gaining a deeper understanding of the community at large. This feature helps to drive engagement, generate trust, and demonstrate to users that their voices are heard and valued.
Benefits of polls
Fast feedback: Polls ask users to express their opinion via in-app surveys or questionnaires, allowing administrators to quickly gauge interest and gather input on specific topics without a long wait.
Valuable insights: Polls can solicit feedback from users about products and experiences, helping businesses to gain data-driven insights that help to guide product development, optimize user experiences, and improve decision-making.
Increased engagement: Polls help users feel involved and heard, encouraging in-group discussion and increasing feelings of belonging and community that lead to more engagement.
Use cases for polls
Education: Teachers can use the polls feature to administer quizzes, evaluate students’ understanding of topics or learning styles to help inform the pace of learning or the optimal educational style.
On-demand services: Food delivery and rideshare companies use polls to gain valuable insights about service experiences, customer satisfaction, and preferences. This helps a business to refine its offerings to the market and stay competitive.
Marketplaces: eCommerce apps use polls to gather product feedback and improve their offerings. For example: anticipating the most fashionable colors or styles to include in next season’s lineup.
Social and communities: Organizations and online communities use polls to reach a consensus about upcoming events, gather user preferences, and act as an icebreaker or conversation starter.
The poll feature enhances the in-app messaging experience, offering users a fun, interactive way to express opinions, make choices, and foster discussion among many members at once. This feature is included in the chat APIs from Sendbird and other leading in-app communications platforms.
To explore polls and other features, you can sign up for a free trial and visit the platform user dashboard.
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