What is a message template?

This is a feature included with in-app communications platforms. It defines the structure of the content used to send in-app notifications to users, and includes placeholders (or variables) that can be populated dynamically with data from a customer relationship management (CRM) platform, such as the recipient’s name, order details, etc. 

In effect, message templates allow a business to compose then send personalized and automated in-app notifications to users across a range of use cases, without coding. For example, eCommerce brands use message templates to create a standardized format for various in-app communications, such as in-app promotions and account notifications. 

Once a template has been created in the provided message builder interface, messages can be personalized and distributed to users through integrations with the CRM or marketing automation software. This simplifies the process of composing and sending in-app messages, ensuring messages have a consistent, brand-appropriate look and feel without the investment of writing code for each type of in-app notification.

Message templates also play a vital role in ensuring that in-app notifications are delivered reliably and securely. They provide a shared format for exchanging messages between the API server and the organization’s client application. This standardization allows for consistent communications ready to scale and comply with global security protocols and regulations.

Use cases for message templates

• Onboarding

• Transaction confirmations

• Appointment reminders

• Notifications and alerts

• Password resets

• Promotions and offers

• Feedback requests

• Product updates

• Educational content

• Event invites

• Localized messaging

• Error messages

• Order tracking and shipping updates

A message template is a no-code tool that simplifies the process of creating and sending personalized in-app notifications. It’s typically accompanied by a message builder interface that allows non-technical users to build templates quickly and easily. For real-life examples and more details, you can check out the message templates available from Sendbird.