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What is in-app video calling?

In-app video calling is an embeddable feature that adds high-quality video calling capabilities to a mobile app.

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It allows users to seamlessly initiate one-to-one or group video calls without switching to external apps like Zoom. Connecting face-to-face significantly enhances the app experience and improves engagement around various use cases. In-app video calling uses internet connectivity instead of traditional phone networks for real-time calling, relying on Voice over Internet Protocol (VoIP) technology to transmit video data.

Benefits of in-app video calling

  • Improved user engagement: The additional option of video calling allows users to choose their own destiny when it comes to connecting. Users can enjoy a more personal, engaging conversation than text-based messaging.

  • Enhanced communications: Video calling allows users to see body language, facial expressions, and gestures, making it a more effective way to convey emotions and intent.

  • Cost savings: For teams and businesses, video calling can reduce the need for in-person meetings and phone calls, helping to reduce costs.

Use cases for in-app video calling

  • Customer support: Video calling allows users to access immediate support and troubleshooting from within the app to facilitate onboarding, retention, and satisfaction.

  • Operations: Teams use Video calling to collaborate seamlessly in remote work scenarios, giving presentations and discussing projects while sharing files with integrated chat capabilities.

  • User conversations: Video calls are a common way for users to connect, providing a seamless and visually engaging alternative to text chats.

How industries use in-app video calling

  • Healthcare: Virtual consultations and telehealth appointments allow care professionals to discuss patient concerns, give advice, and prescribe medications in a remote setting.

  • Education: Video classes and virtual tutoring provide an alternative to in-person lectures and discussions, allowing students to learn from anywhere with internet access.

  • Social and dating apps: Users matched on dating platforms use video calls to make a personal connection before meeting in person. Social platforms can use video calling to support interviews and networking calls.

  • Financial services: Customers may prefer to receive and discuss financial advice over secure video calls with consultants or bank reps.

  • Marketplaces: Shoppers may want to connect with representatives for product recommendations and assistance, discuss product fit, availability, and get order updates through in-app calls.

Key features of in-app video calling

  • Screen sharing: Broadcasting their device screen allows users to facilitate the sharing of presentations, documents, or other content.

  • 1:1 and group calling: Users appreciate the option to have private or group video conversations without leaving the app.

  • End-to-end encryption: Security is a concern with video calling, so be sure your video calling platform or provider offers encryption to protect user privacy.

  • Background blur: Users appreciate the option to blur the background during Video Calls, keeping the focus on their face and ensuring privacy.

  • Call recording: Businesses use call recording functionality to gather user feedback, monitor employee performance, improve service performance, and more.

  • Fully integrated: Video calling APIs offer integrations with in-app chat, push notifications, and other key features, helping developers build in-app video with proven, scalable infrastructure.

  • High-quality video: In-app communications platforms offer high-definition video quality, lossless audio, and low-latency to ensure a clear, sharp stream.

  • Cross-platform SDKs: Developers can quickly build and customize in-app video calling for their app using software development kits (SDKs) and user interface (UI) kits from in-app communications providers.

In-app video calling is a versatile channel that helps drive user engagement by creating a richer and more interactive app experience. Sendbird and other leading mobile communications platforms provide video call APIs and SDKs for every device and platform. These tools simplify the process of adding and customizing video call capabilities for mobile apps.

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