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Elevate in-app engagement eBook

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What’s the difference: In-app messaging vs. push notifications

Push notifications appear on the user's home screen, also called the notification panel, rather than within the app interface, as in-app messages do.

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Elevate in-app engagement eBook

On This Page
Ebook Engage Mobile content offer background

Elevate in-app engagement eBook

This makes push notifications an effective way to communicate with users who aren’t currently active in the app. By contrast, in-app messages appear exclusively within the app interface while the user is active.

In-app messaging adds a range of conversational functionalities to users already active inside your app. By contrast, push notifications occur entirely outside the app interface and are used to send alerts and entice users to return to your app.

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