Using AI and large scale field experiments to monetize the mobile economy
About the webinar
Consumers create a data trail by tapping their phones; businesses and organizations can tap into this trail to harness the power of the more than three trillion dollar mobile economy. This two-way exchange can benefit both customers and businesses.
Join us for this webinar with Anindya Ghose, Professor of Technology and Marketing at NYU, as he welcome us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
Drawing from his best-selling and award-winning book, TAP: Unlocking The Mobile Economy, that paints his work in the US, Europe, and Asia, with companies including Alibaba, Apple, NBC, Facebook, Samsung, Snapchat, and Travelocity, he will identify the nine forces that shape consumer behavior, including location, context, time, crowdedness, trajectory, and weather, and examine how these forces operate, separately and in combination to enable companies to target consumers with mobile ads, coupons and offers.
When mobile advertising is done well, the smartphone plays the role of a personal concierge―a butler, not a stalker. It will highlight the true influence mobile wields over consumers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents in business, healthcare and society.