Salams case study

Introducing Salams

Salams is a dedicated Muslim marriage app that offers a dating platform tailored to its users' values and preferences. It facilitates meaningful connections and ensures a respectful and culturally sensitive experience, comparable to mainstream apps like Hinge, Tinder, and Bumble, but with a focus on compatibility and safety within the Muslim community.

Salams' Firebase chat implementation runs into limitations

Initially, Salams used Firebase as its chat service, which sufficed when the user base was small. However, issues with dropped messages, limited functionalities, and lack of reliability surfaced as the app scaled. Salams required a chat API capable of handling higher volumes with moderation features to maintain a safe and respectful environment.

1. Reliability and scalability: With a growing user base, Salams needed a chat solution that could reliably handle increased traffic without sacrificing message delivery.
2. Moderation: As a Muslim dating platform, Salams needed robust chat moderation tools to flag and manage inappropriate user-generated content(UGC), including image and text moderation for culturally sensitive topics.
3. User experience: Salams aimed to deliver a chat experience that users wouldn’t need to think twice about — something intuitive, smooth, and well-integrated into the app's framework.

Salams selects Sendbird to implement chat in its dating app

Salams transitioned away from Firebase using the Sendbird chat SDK and platform to address their scaling and functionality needs. The integration was straightforward, providing stability and a wealth of chat features such as presence indicator, read receipts, url previews, etc. that Salams’s original solution couldn’t match.

Key Sendbird chat capabilities Salams benefited from:

• SDK Integration: The Sendbird SDK allowed Salams’s developers to add chat to their dating app without extensive custom development.

• Reliability and scalability: With Sendbird’s chat API, Salams ensured consistent message delivery and reliability, which reduced user complaints and enhanced satisfaction.

• Moderation: Sendbird’s chat moderation tools, including text and image filtering, allowed Salams to flag inappropriate content. Salams further customized the process by building an internal moderation queue, ensuring a safe environment while keeping complete control over content review–a solution Sendbird now offers off the shelf with a ticket system and rule engine for auto moderation and swift human intervention.

Salams chat replatforming pays off 

The integration of Sendbird Chat brought a range of positive outcomes for Salams:

1. Enhanced user experience: Salams’s users experience matched the modern messenger experience of messengers like WhatsApp. The chat experience became modern, seamless, and reliable as downtime and message delivery disappeared. 

2. Improved moderation efficiency: The accelearation of inappropriate behavior flagging and user banning contributed to making the dating platform safer and user fully satisfied.

3. Optimized resource efficiency: By adopting Sendbird’s easy to integrate chat SDKs and realtime messaging platform, Salams avoided allocating internal development resources to develop custom chat functionalities and realtime messaging infrastructure, allowing the team to focus on its core personality matching mission.

Salams finds in Sendbird a longterm communication service partner

Salams integrated Sendbird Chat a few years ago and has enjoyed the reliability and stability of Sendbird's realtime messaging service since.

At Sendbird, we are pleased to serve another dating community of the Match Group and look forward to bringing further efficiency in moderating content to keep Salams’s community safe. Salam alaykum and all our wishes to the Salams community member in their search for a kindred spirit.