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Drive growth and reduce costs with omnichannel business messaging

Consumer preferences for sales, marketing, and support communications

How businesses should communicate with today’s consumer

2023 survey report

Half of all consumers miss communications from businesses regardless of the channels they use.

This is the finding from a global consumer survey conducted by Arion Research and Sendbird. The stat highlights just how hard it is for businesses to stay connected and top of mind with customers these days.

When businesses offer consumers their preferred communication channels, they are more likely to remain loyal, buy more, and become brand advocates! That's why getting it right is so important.

This report illustrates which channels consumers prefer to communicate with businesses across different types of activities and types of messages (marketing, sales, and support).

B2 C channel preferences survey image B2 C channel preferences survey image

Download the full 17-page report to gain a deeper understanding of:

  • Preferred channels for learning about and receiving promotional offers
  • Preferred channels for customer support
  • Consumer perceptions of, and preferences for, chatbots
  • Consumer willingness to share data and allow activity to be tracked by businesses across apps and websites