Consumer preferences for sales, marketing, and support communications

2023 survey report

Half of all consumers miss communications from businesses regardless of the channels they use.

This is the finding from a global consumer survey conducted by Arion Research and Sendbird. The stat highlights just how hard it is for businesses to stay connected and top of mind with customers these days.

When businesses offer consumers their preferred communication channels, they are more likely to remain loyal, buy more, and become brand advocates! That's why getting it right is so important.

This report illustrates which channels consumers prefer to communicate with businesses across different types of activities and types of messages (marketing, sales, and support).