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Case study: Building relationships in a socially distanced world with Hinge

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Get to know Hinge

Hinge is a popular dating app aiming to help people truly connect and build meaningful connections. With features that prevent ghosting, a profile that promotes personalities (not just photos), a vertical timeline (i.e., no swiping), and a “most compatible” feature — Hinge takes dating seriously.

Designed for millennials seeking a long-term relationship, Hinge helps people go on more dates and create lasting connections. But when COVID hit, changes needed to be made to fit the new circumstances we were in.

Hinge knew they needed to adapt to keep their users connected. And they knew video chats and in-app calling was the best way to do that.

The urgent need for video functionality

Hinge had been considering adding video chat for its users for a while. When the pandemic hit, video quickly went from a “would be nice” feature to an urgent necessity. People were isolated and often mandated to stay home, which made traditional in-person dates impossible.

After surveying its users, Hinge found that 70% were open to virtual dating. They also discovered that many daters were turning to Zoom for video chat dates. Hinge knew they needed to add video calls and phone calls as in-app features to keep people connected and enable them to build new relationships throughout the pandemic.

Download this case study to learn why Hinge chose Sendbird Calls.

Categories: Customers