AWS Startup Showcase: Boosting Engagement with the latest MarTech Technology
In a mobile-first and programmatic digital world, it is easier than ever for brands to engage with customers. At the same time, legacy communication channels are losing efficacy:
SMS, emails, and cold marketing calls are often ignored and associated with spam and scams. Third-party messengers drive customers away from brand properties while securing control over businesses’ and users’ data.
In this situation, is there a better way to engage users? One that could apply across verticals, from Healthcare to On-demand, Gaming, Social & Communities, Fintech, and Marketplaces? The answer is Yes!
Join Luiz Fernando Diniz Martins Jr., Vice President of PicPay Social, and John Kim, CEO at Sendbird, to learn how PicPay, a Fintech company, used in-app conversations to build a more social and engaging branded experience for 58 million users and drive results beyond those of legacy channels.