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Featured Presenter

Geoffrey Moore
Author, Crossing the Chasm

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

Best practices for crossing the chasm… and beyond

Blog cover Geoffrey Moore
Oct 7, 2022

Featured Presenter

Geoffrey Moore
Author, Crossing the Chasm

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

About the webinar

Why do so many products that manage to gain some degree of initial traction fail to successfully go mainstream?

In Geoffrey Moore’s bestselling book Crossing the Chasm, he uses the Technology Adoption Lifecycle to explain why this happens and shares best practices on how to “cross the chasm.”

In his next book Inside the Tornado, Geoffrey shares advice on how to expand beyond the Chasm into the subsequent market phases of the Bowling Alley, the Tornado, and then Main Street. In this webinar, Geoffrey will share the key frameworks and advice from both of these bestselling books, sharing his playbook for how to succeed at each stage of your product’s lifecycle. Come learn how to make your products more successful.

After Geoffrey’s talk, Dan Olsen — author of The Lean Product Playbook — will interview Geoffrey in a fireside chat, after which Geoffrey will answer questions from attendees. Join us for an exciting and insightful session on best practices in product management.

Transcription (from start to 00:59:57)
Transcription (from 00:59:58 to end)
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