How PicPay is turning payments into conversations for 58 million users

Sendbird and PicPay's partnership has allowed the payments app to propel the business model through conversations.

In an interview with John Furrier, Sendbird CEO John Kim, and VP of PicPay Social Luiz Fernando Diniz, Sendbird's messaging expertise showcased improved transactions and boosted trust.

PicPay recognized the importance of facilitating conversations during transactions. The exchange of payment can be equal parts social and business.

PicPay founder Anderson Chamon recently spoke to the gaming news website Play Crazy Game about the importance of social engagement to PicPay’s impressive growth. We recommend giving it a read if you want to learn more about PicPay’s continued growth and evolution.

Here’s an excerpt:

”We’ve always believed a lot in the power of social interaction,” says Chamon, who is the company’s vice president of products and technology. “From the beginning, we didn’t want PicPay to become a tool that people only use when they need to do something very specific, like transfer money. It was necessary to generate engagement.”
The strategy already brings results. According to company data, socially active users perform twice as many transactions as others and are 2.4 times more likely to continue accessing the platform, in addition to an average ticket 53% higher.

Chamon’s plan permeated the entire trajectory of PicPay, a technology and payment platform company founded in 2012. Now, the proposal reaches its peak: PicPay is, in fact, beginning to gain the air of a social network.

It’s not an exaggeration to say this. PicPay is literally turning business transactions into conversations, and in a way that is very reminiscent of the champion platforms in this universe, such as WhatsApp, Facebook and the like.”

We’re proud PicPay chose to power these conversations with the Sendbird Chat API.