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On-demand delivery reaches new heights during COVID-19

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Sarang Paramhans Product Marketer
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On-demand delivery reaches new heights during COVID-19

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Surging on-demand delivery during COVID-19 isn’t a surprise – but its temporary rise could lead to sustained returns. A look at proprietary customer data from Sendbird, leading communication platform for chat, voice, and video, reveals promising trends.

How COVID-19 impacted on-demand delivery

Social distancing requirements and safety

As regulations to stay inside became the norm, delivery apps became the way to get the things you needed safely.

Restaurants closed dining rooms

Restaurants and bars were forced to shut down in-person dining, leading more establishments to offer on-demand delivery to keep their doors open.

Delivery apps added more options

As safety remained a top concern, delivery applications for restaurants and grocers offered cashless payment options and contactless delivery, further minimizing risk.

Delivery apps added more options

Sendbird’s on-demand delivery customers

Sendbird’s on-demand delivery customers

A Sendbird customer

A Sendbird customer

One of our customers, a food delivery service, saw its messages jump by nearly 5 times in the first three months of the year.

Food and grocery delivery surge industrywide during COVID-19

Food and grocery delivery surge industrywide during COVID-19

On-demand delivery surged across the board, but food delivery and grocery delivery experienced the most radical growth.

On-demand food delivery apps were already on track to go from $82 billion in 2018 to $200 billion by 2025. But COVID-19 caused an unprecedented surge in food delivery across the board.

Americans using food delivery apps

Americans using food delivery apps rose by 10%. By April, 32% of Americans had ordered food via a food delivery app (up from 22% in March of 2019).

Food orders from delivery apps increased by 55%. Local restaurants reported their orders from third-party apps increased from 20% to 75% since the start of the virus.

Changing legislation and the COVID environment

Changing legislation and the COVID environment paved the way for Drizly (an alcohol delivery app) to see a 300% increase in orders at the beginning of the pandemic.

Grubhub’s orders increased

Grubhub’s orders increased by +28% in April and May.

UberEats’ bookings

UberEats’ bookings grew by +80% in April. By June, they had a 10X increase in restaurant signup.

DoorDash

DoorDash raised $400 million in equity in June (thanks to growth during COVID), bringing its valuation to almost $16 billion.

The future of on-demand food delivery

The future of on-demand food delivery

The big players are betting on food delivery to increase:

Grubhub was acquired by Dutch Food Delivery for $7.3 billion.

Postmates

Postmates was acquired by UberEats for $2.65 billion.

competition among delivery services

But growth isn’t all smooth sailing. The competition among delivery services has become increasingly volatile, and food delivery growth is being outpaced by grocery delivery. Food delivery companies must deliver a seamless customer experience to stay relevant.

By April, the total monthly volume of online grocery orders industrywide jumped by +193%.

daily grocery delivery app downloads

From Mid-February to Mid-March daily grocery delivery app downloads increased substantially:

online grocery sales

In May, Americans spent $6.6 billion on online grocery sales. That’s up 25% from April, even though restrictions had begun to lift around the country.

groceries online

Around 52% of consumers have purchased groceries online in 2020, and 62.5% plan to do it again.

Projections by 2025

Projections by 2025

Online grocery sales will total $86.4 billion or be 11.6% of the overall grocery market.

Online grocery sales

*UNLESS OTHERWISE NOTED, SENDBIRD INTERNAL DATA IS BASED ON MEAN DIFFERENCES IN CUSTOMER DATA BETWEEN Q4 2019 AND Q1 2020

Categories: Insights, COVID-19

Tags: On-demand