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Introducing camera filters for live video streams with Sendbird Live

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Jan 25, 2023 • 3 min read
Emmanuel Delorme
Product Marketing Manager
SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

SBM blog CTA mobile 1

Drive growth and reduce costs with omnichannel business messaging

We’re excited to announce a new camera filter API for Sendbird Live! This API allows developers to easily apply camera filters to the live videos of hosted events on their website and mobile applications. Camera filters are fun and engaging, allowing hosts to set the stage and unleash their creativity when broadcasting to their audience in real time. Sendbird Live integrates Banuba’s 3rd party face filter SDK using its industry-leading face-tracking technology, allowing developers to quickly build custom Snapchat-, TikTok-, and Instagram-like AR filters while decreasing the time-to-market.

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What are the benefits of using camera and AR filters for live video streams?

Increased quality

Camera filters for live video streams present a unique way to enhance your live videos. Whether hosting a webinar or broadcasting a conference, camera filters will improve the overall quality of your videos. Filters enhance the colors and contrast of your footage, making it more vibrant, attractive, and professional. This can help draw in your viewers and keep them engaged throughout your live stream.

Custom tone setting

Depending on your chosen filter, you can set the mood and tone of your live videos too. Create a warm and inviting atmosphere, a cool and professional vibe, or anything in between! This will help make your event more unique and memorable.

Polished videos

In addition to improving the quality and atmosphere of your videos, camera filters for live video streams can also make you look more polished. Hide blemishes, smooth out skin tones, or even add virtual makeup to your face! This will improve your appearance on camera and make you look more polished

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In-app live streaming made easy.

Which camera filters should you use for live video streams?

There are many different types of camera filters for live video streams available, so you can choose the ones that best suit your style and goals. Some popular options include:

  • Beauty filters: These filters are designed to enhance your appearance on camera by smoothing out skin tones and hiding blemishes. Beauty filters can make you look more polished. They can be especially helpful if you’re streaming in low-light conditions.
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  • Color filters: These filters can enhance the colors and contrast of your footage, making it more dynamic and inviting. Color filters can help to add a unique look and feel to your videos and can be used to create a specific mood or atmosphere.
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  • Augmented reality (AR) special effects filters: Special effects filters can add fun and creative elements to your videos, such as virtual backgrounds, overlays, and animations. Special effects filters can also help to make your videos more fun and can add a touch of creativity and personality to your live streaming content.
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Boost engagement and retention with Sendbird Live and camera filters

Camera filters for live video streams are a great way to enhance the quality and creativity of your videos. By using filters, you can improve the appearance and atmosphere of your live streams. By making your live video streams more engaging, you will be able to retain your viewers longer. Camera filters will take your content to the next level!

To quickly integrate camera filters, check our docs. If you haven’t experienced a live video stream on the Sendbird platform, sign in on our dashboard and head to the live studio. Without needing a developer’s help, create and invite your teammate to a live event using our web and mobile iOS and Android demo apps.

Ready to boost engagement and retention? Sendbird Live is the fastest way to host live events on your websites and mobile applications at scale. Get a head start with our UIKits for iOS, Android, and React. Don’t forget to explore our rich SDK features, including live chat, live moderation, metadata event descriptors, RTMP transcoding, screen sharing, video live reactions, and camera filters.

Contact us to get early access! We will be happy to review your project requirements and provide you with our latest capabilities.

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